“Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc…Successful content marketing relies on providing ‘consistent, high-quality content that solves people’s problems’.”
Sounds pretty intense, right? Well, here’s how I think of content marketing and how I help my clients understand and appreciate its power. Say you have a problem with your car, you know your Uncle Jimmy is very knowledgeable with cars and your Uncle Sammy isn’t. How do you know this? Because Uncle Jimmy is always going on about cars and how to fix them while Uncle Sammy just likes cars. So who are you likely to call? Obviously your Uncle Jimmy.
That’s because whenever you have a problem or need something, you’ll always turn to the one person you think has the best chance of helping you. That’s what content marketing is. It’s broadcasting to your customers that you know your stuff and are ready to help. That if they come to you, you’ll have the answers and even if you don’t, you’ll still figure out a way to help them.
Why You Need Content Marketing
Content is king and whoever serves up the best content to the market wins. People, especially today with an empowered consumer, look for information before making any purchases. They want to compare businesses and find out which business is best suited to serve their needs.
Content marketing positions your business favorably in readiness for this step in the purchasing path. While your competition is fighting to grab customers at the tail end of the purchasing process, you will be getting them well before they even decide they want to buy.
Content Marketing Channels
To make the most of content marketing, you need to utilize a number of channels to push your message out and reach your target market. The most popular channels and also the most effective are:
Types Of Content Used In Content Marketing
Putting It All Together: The Content Marketing Cycle
Content marketing is all about empowering your customers so that’s where I start. We’ll need to first figure out who your customers are and what information and help your customers need the most. If you are a grocer, your customers probably need information on what groceries are the best to buy, how to save money, how to buy healthy and so on.
If you run a car repair shop, your customers will need information on how to take care of their vehicles, save on gas and maintenance and so on. You get the picture. In a nutshell, we figure out how to be as helpful to your customers as possible in order to make the purchasing decision easier for them. To get you there, I’ll draft you a content marketing plan and timeline and help you implement it.
Ready To Start Generating Quality Leads Using Content Marketing?