This is one of my older projects. The owner recruited me from Upwork (when it was still Odesk) and brought me on board to provide the technical support he needed to turn his vision for an IT company into a website that converts. The specific needs for the project included:
- Develop a content strategy for the website: define the target audience (personas), define the business objectives (conversion points), and draft the information architecture (navigational structure) of the site.
- Work with the developer the determine the content layout of the website.
- Write up all the content for the website.
- Blog regularly on the blog on behalf of the owner.