I had worked with the founder of ICLOAK for a couple of years prior to the founding of ICLOAK so when he conceived of the idea to develop the product, I was on hand to provide content-related input on the project. Working with the entire team, from conception to a market-ready product, I helped craft the narrative around the product. When we decided tap Kickstarter for seed-stage funding, I developed all the content for the Kickstarter page including the text elements of the infographic. I also continued to provide content updates for the duration of the campaign until we closed having met and exceeded our funding target.