The "How" Of Content Marketing

The "How" Of Content Marketing

Content management provides a framework to undertake content marketing consistently. A content manager plans, creates, publishes, and distributes content ensuring your site remains fresh, informative, and appealing. For small and mid-sized businesses, this often means bringing in a part-time content manager. Whether five hours a week or twenty, having a skilled content manager will help you harness the full potential of content marketing for your business. 

How I Help

How I Help

Content Planning

I will help you develop a content calendar that meets your content marketing needs. The content calendar will cover items like publishing schedules, content clusters, content publishing and promotion channels, and others. 

Content Creation

I will help you coordinate in-house content contributions, interview stakeholders and subject matter experts, and bringing in and manage outsourced writers. As a skilled writer myself, I can also undertake all writing tasks myself.

Content Publishing

Having deep experience with the world’s most popular CMS, WordPress, I will publish all content directly to your website. My publishing skills include optimizing posts using Yoast SEO, adding metadata, and attaching appropriate RF images.  

Content Distribution

Whether you want to distribute your content to social media websites, Web 2.0 properties, third-party blogs, directories and review sites or any other location, I will help you distribute your content so more people see it. 

Content Promotion

I will help you craft and implement a content promotion strategy that leverages newsletters, press releases, community posts, influencer mentions, hashtag branding, and PR events to deliver results. 

Content Maintenance

As your business evolves so must your content. I will stay on top of your content and identify what needs to be updated, augmented, repurposed or removed. I’ll make sure your content remains fresh, useful, and relevant. 

Ready to put your content marketing on autopilot?

Ready to put your content marketing on autopilot?