The "Why" Of Content Marketing

The "Why" Of Content Marketing

Content strategy defines the “why” behind any content creation. It describes the purpose and objective of creating content in clear and actionable terms. Without a content strategy, any content created is pointless. A strong content strategy provides a road-map and blueprint of what content to create, how to create it, and when to create it. A carefully crafted content strategy is a must for any content marketing effort to generate results. 

My Approach

My Approach

Persona Development

Buyer personas are at the heart of any content strategy. I’ll help you identify your buyer personas, understand their purchasing motivations, and discover how content can help turn prospects into paying customers.  

Content Alignment

Identified buyer personas have unique customer journeys. I will help you discover ways to align your content to address relevant topics, questions, and objections to make the customer journey as frictionless as possible.  

Content Audit

I will provide you with a comprehensive content audit report that discovers gaps in your current content while identifying what content needs to be added, updated, improved, or removed altogether. 

Content Production

Through a content production plan, I will help you address critical issues like what content types to create (blog posts, press releases, social media posts) and who will create the content (inhouse contributors, outsourced writers). 

Content Performance

How will you know if the content is meeting its objectives? I’ll help you develop key performance indicators (KPI’s) that include tracking and measuring page views, shares, backlinks, and search result performance. 

Content Distribution

Content distribution identifies ways to put your content in front of the right audience. I will create a distribution plan that includes where to publish the content, syndication options, and promotion channels. 

Want to finding out how content strategy can give your content efforts new meaning?

Want to finding out how content strategy can give your content efforts new meaning?